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10 reasons to automate your retail store
By Monte Enbysk
Here's something to look for the next time you visit one of
your local merchants such as a clothing store or sporting goods
retailer: Check out the cash register.
It may not be the old stereotypical, paper-based cash register
we see in the movies. It may instead be a personal computer with
special software known as "point-of-sale" technology.
More and more retailers are switching from electronic cash registers
or outmoded paper-based systems to PC-based solutions. Why? Because
it gives them the ability to generate better revenues, increase
productivity and, in the end, have more time in their personal
lives for something besides work.
Even if you're a retailer who's not yet sold on this idea, new
point-of-sale (POS) solutions such as Microsoft
Retail Management System, from Microsoft Business Solutions, are worth checking out.
They're affordable, user-friendly and can help you grow and take
your business into the future.
'More efficient, less sweaty'
"Ten years ago, the price points [of high-tech solutions for small
retail] were a concern," says Paula Rosenblum, research director
for Boston-based AMR Research and a veteran of specialty retailing. "Today
it's a different story; the price of hardware is more affordable,
too. In many respects, it's all about sweat — how much of it do
you want to put into your store?
"Technology can empower small retailers, freeing them up from
mundane chores such as managing inventory and accounting systems
manually," says Rosenblum, whose father runs a small clothing store. "It
can enable them to be a little more creative, a lot more efficient
and a lot less sweaty."
Adds Jeff Roster, senior retail analyst at Gartner, whose brother
runs a small meat market, "In any retailing format imaginable,
you have competition coming at you — from Wal-Mart, Costco, whoever.
So you'd better get a handle on what your organization can do,
from an efficiency and customer management standpoint. Technology
can help . . . even if you are the smallest of the small, and you
do volume ordering, why not automate it?"
Why not, indeed. Here are 10 reasons to automate your retail business.
1.
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POS solutions are affordable. Microsoft
Retail Management System, for example, can be purchased
through P.O.S. Direct for $1,195 for a single store with
one cashier's lane. This is an investment that can be paid
off over time in money saved on credit-card transactions.
Through a Microsoft agreement with Citibank Merchant Services,
Retail Management System users can sign up with Citibank
to get significant savings in lower card processing costs. "You're
getting a payback on software just by the money you will
save in credit-card fees," says Rosenblum. (Microsoft Business
Solutions offers a more detailed version of Retail Management
System for the central office of a retail chain, enabling
the headquarters to keep track of sales and inventory from
multiple stores.)
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2.
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POS solutions are easy to use. Microsoft
Retail Management System is intended for use by store
cashiers as well as store managers. No lengthy training
sessions are necessary. Built-in wizards and an intuitive
user interface make learning easy. But Retail Management
System is much more than a point-of-sale solution — you'll
also be able to automate your inventory management, supplier
management and purchasing, shipping and receiving processes,
and integrate sales transactions with your accounting software.
Retail Management System easily integrates with QuickBooks'
accounting software or Microsoft Small Business Manager.
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3.
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Hardware requirements are minimal. All you need
for Microsoft
Retail Management System is a Windows-based computing
device that accommodates Windows 98 or a later version. But
it works effectively with common point-of-sale peripherals
such as receipt
printers, bar
code readers, magnetic
strip readers and cash
drawers. Retail Management System also can be utilized
with laptop PCs and Tablet PCs, as well as various PDA, mobile
and wireless solutions. Imagine taking your entire inventory
report home each night simply by unplugging the laptop and
carrying it to the house. No more late nights at the store,
poring over inventory reports.
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4.
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You can eliminate double-entry bookkeeping. By
integrating credit-card transaction processing into your
business operations with Microsoft
Retail Management System, you'll help reduce data re-entry
at the point of sale, and can facilitate easier reporting
and reconciliation of transactions at the end of the month.
By integrating Retail Management System with your accounting
software, you eliminate the need for paper, cut down on errors
and streamline and improve your bookkeeping and tax record-keeping
processes.
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5.
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You can eliminate manual inventory tracking. Here's
a "mundane" but very necessary chore that can be made easier
and better through automation, says Rosenblum. "This is what
a computer is supposed to do for you," she says. With Microsoft
Retail Management System, unlike other point-of-sale solutions,
you have the functionality to track your inventory more closely
and efficiently. As a result, you'll save time and be able
to monitor trends and buying patterns better, which can help
you make better decisions in ordering, buying and pricing.
With a better handle on your inventory and how fast it takes
to "turn," you can increase sales.
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6.
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You can reduce operating and labor costs. The ability
to maintain tighter control over your inventory, the reduced
need to re-enter information and an overall simplification
of associates' jobs will free your staff to focus on managing
and selling more effectively. You'll know better when to
staff up or cut back to accommodate sales demand. You'll
also eliminate the need for separate point-of-sale terminals
for credit cards and the associated phone lines, freeing
up valuable counter space.
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7.
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You can serve customers and market products better
and compete more effectively. While electronic cash
registers automate individual transactions, Microsoft Retail
Management System enables you to keep track of customers'
entire purchasing histories. You'll have a better sense
of who your best customers are and why they are buying,
to focus more on their needs and to serve customers better
in general. You also can use this data for sales promotions
and marketing campaigns. You'll be able to test-market
pricing concepts, sales promotions and new products better.
In the end, you'll put up a better fight against competitors,
including the bigger retailers who are completely automated — but
aren't as nimble or customer-focused as you.
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8.
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You can more easily expand your number of stores and
e-commerce options. Microsoft
Retail Management System is scalable; you can keep
the same software and systems as you grow into multiple
stores and retail channels. You have a trusted provider,
too. As your business adds customers and products, you
can store and manage unlimited amounts of data with Microsoft
SQL Server and manage customer relations more closely with
Microsoft Outlook 2003 with Business Contact Manager or
Microsoft CRM.
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9.
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You can keep your business around longer. Want
to be able to sell your business more easily or transfer
it to someone from the next generation? Good luck, if you
haven't embraced technology, says Roster. "The next generation
will require technology," he says. "Otherwise, there won't
be a way for someone new to come in and grow the business
model." As time goes on, he adds, retailers who rely on paper-based
systems will increasingly find themselves sticking out like
a sore thumb in a supply chain where most will be doing transactions
online. "If you're someone who still wants to handle paper,
that may raise your costs."
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10.
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You can go home earlier and have more of a life. You've
got more time now, so why not? You've earned it.
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Monte Enbysk is managing editor for U.S. small-business editorial
content at Microsoft.
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